One of the main reasons for the on-again-off-again-ness of the original Moviemail was its secondariness. In other words, only when people saw a trailer they liked on another site would they open http://getmoviemail.com. And most people won’t take that extra step (including me). Too many steps, not enough delight.
I wanted to solve that. I wanted to use Moviemail more. And I wanted it to be delightful. So today I’m excited to announce the new, trailer-centric Moviemail.
The new Moviemail home page always shows the latest trailers released to the world. Come back tomorrow and next week, catch the latest trailers, and share them with your friends.
Speaking of sharing, each trailer now has its own unique permalink. As you move between the trailers the URL in your address bar will automatically update. Simply copy your address bar and share the link to your friends; they’ll be taken straight to the same trailer you were watching.
Designing for delight: 1-click reminders
One feature was outright removed in the new Moviemail: choosing whether you want reminders 3 days before, 1 day before, and/or on opening day. I looked at the data, and my own usage, and almost all reminders were for opening day only.
The trade-off of having a feature very few people might use vs. not having the feature and making the process much simpler (essentially: 1-click) for everyone else was a clear one. Now you can simply enter your email and click Email Me.
(NB: Parts of Moviemail are still awaiting their respective design refreshes, rolling out soon.)
Along with the new trailer-centric home page are a few keyboard shortcuts to make browsing even easier:
- →: Loads next trailer
- ←: Loads previous trailer
There may even be an easter egg or two…
I hope you enjoy the new Moviemail as much as I do. As always, comment below with any thoughts or feedback. Or email me. I’d love to hear any other features or keyboard shortcuts you’d find useful.